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Social Media Intern at Senusa Indonesia
Date
February 2025 - June 2025
Role
Social Media Intern
Project type
Social Media Management & Digital Public Relations
This project focused on strengthening Senusa Indonesia’s brand awareness through strategic digital communication. As a Social Media Intern, I was responsible for developing content strategies, designing and producing Instagram posts, writing captions, and analyzing post performance to support organic growth and audience engagement in the corporate event (MICE) industry.
Senusa Indonesia is a professional event organizer specializing in the MICE industry, helping corporate clients design and execute impactful and creative events. Its mission is to deliver meaningful event experiences that support effective communication and brand presence.
My responsibility and result:
- Developed and executed content pillars and monthly content plans over a 4-month period, including writing and editing 40+ social media posts aligned with the company’s brand voice and communication objectives, supported by regular performance evaluations to maintain consistency and clarity.
- Achieved significant organic growth on Instagram, gaining over 5,000 additional views per month, increasing accounts reached by 84%, boosting content interactions by more than 70%, and growing followers organically by 2%.
- Successfully managed end-to-end execution of 2 corporate client events by conducting research, managing documentation, and publishing content, resulting in 10+ high-quality recap materials and complete coverage of key event moments.
- Analyzed and identified 15+ relevant Key Opinion Leader (KOL) accounts to support strategic content planning, enhance audience targeting, and explore potential collaboration opportunities aligned with business goals.
