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Social Media Specialist and Creative Director at VCoop Mart Project
Date
March 2024 - June 2024
Role
Social Media Specialist and Creative Director
Project type
Digital Marketing and Brand Awareness Optimization
To boost awareness and interest in VCoop Mart and its business units by implementing effective digital marketing strategies across social media platforms.
VCoop Mart is an on-campus minimarket business unit that serves as a means of economic activity and as an educational support unit (teaching factory) for UI Vocational students. VCoop Mart was one of the MSMEs that attended the annual MSME empowerment event called Vokhumfest 2024.
My responsibility and result:
- Conducted audience research for MSMEs and created branding suitable for VCoop Mart and its target audience by producing more than 15 content pieces each month for social media platforms Instagram (feeds, stories, and reels), TikTok, and Linkedin, aligning with the established branding.
- Increased account engaged on Instagram @vcoop.mart by more than 200 accounts in 4 months, achieved over 1200 views on video content created for TikTok @vcoop.mart, achieved more than 200 impressions for all contents in 4 months on Linkedin @VCoop Mart
(Traya).
- Successfully designed over 5 items for UI and Vokasi UI merchandise needs, sent email marketing used Mailchimp to 47 recipients, and published 2 articles about VCoop Mart in
online news media.
- Edited company profile and advertising videos for VCoop Mart that uploaded on Instagram and Linkedin.
